1. Logo Refinements and type explorations on Miro
2. Thoughts on original type
   1. when gathering research, original felt spooky/scary, different from the theme of the brand
   2. felt sharp
   3. want a type that feels more elegant and modern, that better pairs and doesn’t compete with the type
3. Who participated this week
   1. some people wrote stuff down
   2. mood board
   3. written treatment
4. What the team liked the most
   1. The original type for the headers FH10
   2. Explore different options for the body copy
      1. Modular but still has some character
      2. simple and still elegant
      3. separate from last years
      4. Still important but not overbearing
      5. work with the glitch
         1. make it more modern for the body copy
   3. All references and favorite type is on the Miro board, sticky notes and favorite icons indicate what the design team prefers
5. Example of the grid for the design style
   1. Wildy’s exploration
6. Gage is Drawn to the night serif option
   1. ask to pair the logo with the type study
   2. The gold star option
   3. the OGG light serif fits with the logo a lot better.
      1. graphic design students loved the type option in this one but would change the glyphs,
      2. the slant feels a little different
7. Logo Refinement
   1. is beautiful and experimental
   2. however, it’s very much it’s own entity and separate from any type that the team could find
8. Keep playing with serifs or go for something more modern?
9. Yao is worried about changing the fonts for what is current
   1. we can change fonts, its just the logo that’s final
10. Fixes of the font are in the Miro board
11. Idea for 2 directions
    1. create one that coincides more with the logo
    2. create a type study that is more modern
       1. good idea to have type that can work in motion, having a good moving piece
    3. Brooke’s ideas
       1. having something simple and modern will elevate
       2. a serif will take away from the complexities and beauty of the style frames
       3. did like Yao’s logo explorations
          1. separate from the video but still makes sense
          2. could explore type that is similar to that
    4. Rivai
       1. satisfied with the primary font
          1. in a good direction
       2. problem is with the secondary typography
          1. have it done in a modern way
          2. explore and decide which direction to go towards
       3. If we want to explore the modern way, “we have to put it together to see how it goes”
          1. i.e. with the title cards
       4. Likes the OGG light serif - black background
12. Brooke - “all things are interchangeable depending on where things need to go… what looks best where”
13. For title cards for Gage and Brooke
14. To do
    1. a more modern typeface paired with the chapter cards
    2. serif typeface with the chapter cards
    3. compare and post on the miro board for creative director approval
15. The other thing to consider is the glitching effect with the frames
16. Want to remember to have something simple and elegant
17. Some people on the graphic design team have done some layouts, experimenting and making a very simplified design language that is not overzealous and not take away from anything
18. For the title cards - follow the grid system from the style frames but the graphic design team can have their own approach as well
19. We all have similar ideas - for the title card starting with playing types is good
20. Logo refinement
    1. everything is tidied up line-wise
    2. show some logo variations with minor alterations
    3. There is the final one with the vector and point clean-ups
    4. Changing alignment of the year- everything falls center