Design direction.pdf

Yao and Rivai need to finalize the type studies

No working on Thanksgiving

More finalized by next meeting → using this meeting to chat about what people have been working on

Timeline adjusted for more time for certain tasks

How to balance a serif and sans-serif typeface → how do we put in graphics and also have it meld correctly with the type

• Taking some of the little shapes and lines / soft glowing elements and incorporate them into the background elements
• currently the direction feels a little busy so things need to be worked out there
• simplifying elements for brand identity is important
• elements should not compete for attention with text

AR elements are being pushed back

If people want to look at merch they can → Yao and Rivai need to finalize the shirt design

• Graphic design team still needs to do the small mystery merch (maybe something like a pin or sticker)

For the title card

• Each person nominated in a section need a card designed with a different copy on each one